COOKIE-RICHTLINIE
Diese Website verwendet Cookies und ähnliche Technologien. Einige sind technisch notwendig, damit die Website korrekt funktioniert. Andere dienen der Statistik (z. B. Reichweitenmessung) oder binden externe Inhalte ein (z. B. Videos). Solche Technologien werden nur verwendet, wenn Sie vorher ausdrücklich eingewilligt haben.
1. Was sind Cookies?
Cookies sind kleine Textdateien, die auf Ihrem Endgerät gespeichert werden. Sie können Informationen enthalten, die eine Wiedererkennung Ihres Browsers ermöglichen. Neben Cookies können auch ähnliche Technologien eingesetzt werden (z. B. Local Storage).
2. Kategorien von Cookies
- Essentiell: Notwendig für Grundfunktionen der Website (z. B. Speicherung Ihrer Cookie-Auswahl).
- Statistik: Helfen uns zu verstehen, wie die Website genutzt wird (anonymisiert bzw. pseudonymisiert).
- Marketing / Externe Medien: Dienen der Einbindung externer Inhalte oder Diensten von Drittanbietern; dabei kann es zu Datenübermittlungen an Dritte und in Drittländer (z. B. USA) kommen.
3. Einwilligung & Widerruf
Beim ersten Besuch können Sie auswählen, welche Kategorien Sie erlauben möchten. Sie können Ihre Einwilligung jederzeit ändern oder widerrufen, indem Sie die Cookie-Einstellungen erneut öffnen.
4. Details zu den eingesetzten Cookies
Die konkret verwendeten Cookies, Anbieter, Zwecke und Laufzeiten sehen Sie in der folgenden Übersicht:
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Google reCAPTCHA
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
| Name | Description | Duration |
|---|
| _GRECAPTCHA | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. | 179 days |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Youtube
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
Learn more| Name | Description | Duration |
|---|
| GPS | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. | 1 day |
| VISITOR_INFO1_LIVE | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Also used for marketing | 179 days |
| PREF | This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on. | 10 years from set/ update |
| YSC | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session |
| DEVICE_INFO | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | 179 days |
| LOGIN_INFO | This cookie is used to play YouTube videos embedded on the website. | 2 years |
| VISITOR_PRIVACY_METADATA | Youtube visitor privacy metadata cookie | 180 days |
